If you’re looking for a website artist, it can be confusing trying to select the right one. Go through the Yellow Pages in different towns or cities, and you should find a long list of website designers. Look on the Internet, and you’ll discover a lot more.
Perhaps you have a friend who knows web design and has agreed to build you a site at no cost. Should you take up the offer? Or perhaps you are thinking about developing your website. Should you leap and buy some web design applications? Or should you use one particular do-it-yourself website builder that numerous web hosts are now giving?
Well, it depends on what you want your website to look like and, more to the point, what you want your site to achieve. The ultimate aim should be to offer more of your products or services if you develop a website for your enterprise. If the website doesn’t help you offer more, why would you fund it? A website that doesn’t offer is a liability for your enterprise. But a website that earns new inquiries and revenue is a valuable asset. Since some businesses are discovering, the Internet can be quite a powerful form of marketing and advertising.
For example, one of my clientele, who sells steel-frame kitset homes, is getting 99% regarding his business off the site I built for him. Every morning he opens up his or her emails and sees something like 20 or 30 new queries from the website. They are available like clockwork every day. He or she Doesn’t need to do any other kind of advertising.
So how do you find an artist who can build you a website that sells?
There are two main types of website artists – primarily competent in graphic design and others whose main strength is encoding. Those with a graphic design emphasis will build an attractive site, while the programming whizzes will build a site that functions efficiently but may not have a similar visual flair.
However, still another factor is needed in a small business website. If this third issue is missing, your website will likely be like a two-legged stool. It will probably fall over. It won’t do the job effectively to build your business. It will probably simply sit out online looking pretty but will find few visitors and make a handful of sales.
This third issue involves marketing. When a visitor finds your website, you have just a few seconds to get across your key marketing message. It should be spelled to hit your targeted visitor right between the eyes. Readers don’t come to your website to be entertained by all the neat effects your website has added.
They don’t care about the way well the back end of the site works. They want to know what your product or service depends upon and what it can do for your kids.
So your website needs to have a clear sales message. It must present your visitor with an appealing offer they can’t turn down. It needs to inspire your current visitor to take action. Either to buy your product off the site, as well as to contact you for more details. For this reason, the ideal website designer must have a marketing brain. This kind of artist knows how to lay out the words and photos on a page for the highest marketing impact. They learn how the human eye moves around a web page (scanning for anything that looks interesting). They know how to write an engaging headline that makes your guest want to keep reading.
Successful website design is essentially about marketing
Therefore you need to bear this at heart when choosing your website designer. Once you get to the heart of it, website design is not primarily about skill. Nor is it about technological innovation. Web design is essentially about marketing and advertising. It provides details to prospective customers so they may buy from you.
Will your internet site get a good ranking in the search engines?
If the website gets lots of website traffic from search engines, it can supply a huge boost for your enterprise. There are some simple secrets when getting a good ranking in the search engines, specifically Google, for the main keyword phrases your prospective customers are likely to use.
A good web designer will consider the best search phrases, known as ‘keywords,’ to build each page on the site. For example, as I built the site for my client who sells kit set homes, the most apparent search phrase seemed to be ‘kit set homes. I used these keywords in ideal places in the site, including in the ‘title’ tag that is indeed hidden in the code guiding the site, which is what yahoo and google see. I also used the key terms in other places throughout the information on the site. As a result, this page ranks highly on the internet and other search engines for the keyword phrase ‘kit set homes new Zealand.
What about the cost?
If you. Mast? For a small business on a tight budget, the cost of your blog is a vital factor. You want just about every dollar you spend to be effective inside the prime aim of your site, which will, as we have just discussed, should be to sell more of your goods. You may be tempted by low-priced offers from designers who all say they can build a six-page website for $300 or less.
These sites are derived from ready-made templates that, to be honest, look terrible in most cases. There are re-designed sites for buyers who have opted for these low-priced offers and later realized all their mistakes. Generally, the old saying is true – you get the things you pay for.
You may get a cheap internet site by getting your friend to make it. But will this site help establish your enterprise’s entrepreneurial know-how and credibility? Or will it look low-cost and amateurish and do your organization more harm than very good?
While a professional web designer may charge more than your good friend, bear in mind the incredibly long-lasting marketing power of the Internet have got the right kind of site.
You can retain a website online for less than 20 dollars a month. Compare that with all the hundreds of dollars a month it can be spent on advertising in newspaper publishers, magazines, and other media.
In summary
As we have discussed, an excellent website ranks on top of the SERPs in search engines and elicits the required response from its guests, and the secret to a prosperous website is persuasive keyword-rich content. The layout, the shades, and the pictures are all essential, but the search engines and your guests respond above all to the words and phrases. This means when you are looking for a wordpress website designer, your top priority should be to discover a designer who has a marketing human brain.
Read also: The Cost Of Web Hosting Explained
