My good friend Craig bought an X box 360 last month. For those not familiar with precisely what an X-Box is, it may be a video game console. Most of us tall enough to remember would compare the idea to a suped-up Atari. If Atari were some sort of Pinto, the X-Box 360 is the Porsche. But this article is basically about mind-numbing video games. If you’re a business owner looking for a cut-throat edge, you will desire to read this. You’re about to be educated by a video game unit continually.
Video games have come a long way; the truth is light years since I enjoyed them back in the 70s and 80s, and so has the volume of aggressive, intuitive marketing right behind this multi-billion dollar business.
Sure, the graphics and action have gotten much better with these little arcades within a box, but what the video game companies have done in advertising is
unbelievably impressive. Everything about this X-Box 360 is all about marketing to kids. For example, when you open this, you receive offers for computer game magazines, free video game demonstrations, online music clubs, and any other thing you can imagine a kid will be interested in. In exchange for discount rates on products/services, the advertising companies ask the purchasers to provide them with some info; this information will help market other targeted products and services to the kids. Instead of throwing cash into billboards hoping that by some random chance, the buyer has the money and is looking to buy at that time – they are targeting what are known as “warm leads” who are most likely to be in the market for their services and products. Pretty clever, huh?
However, the marketing doesn’t generally stop there; the video game console’s setup is downright innovative. Gone are the days when you just plunked a game cartridge in the Atari and just started playing. The actual X-Box 360 has a powerful dashboard console, allowing children to try and buy games online with just a couple of button squeezes.
Think about this for a second! What number of customers could you attract if just pressing a couple of control keys on a remote control could purchase your products and services? Have you ever realized that marketers are always talking about how fast, easy, and convenient it is to buy and work with all of them? This isn’t by accident – intelligent businesses know that the more difficult it is to buy and use them, the fewer product sales they’ll have (* I understand there are exceptions).
Are you nevertheless not convinced? Check out the complete array of what the X-Box 360 enables its customers to do, consider this in terms of your business – just how can your business capitalize on these types of ideas:
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Preview brand-new games are coming soon to merchants. Yes, the video game sector now has movie trailers intended for video games.
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Spend breaks to buy games instead of dollars or credit cards. The parents could, of course, purchase credits, virtually like an allowance for kids. The kids will then buy virtually whatever they desire, whenever they want it.
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Obtain and try demo types of newly released games. The user can quickly purchase the protection under the law to the full-version game with a couple of button presses.
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Listen to and download presented, hot up-and-coming music artists. It is cross-promotion with other market sectors the customers are most likely to be enthusiastic about.
* Join chats and special interest categories that focus on video games. I like an online community that terme conseillé the latest and greatest video games. Customers
4. Download vintage video games at the fraction of the price. For the people of us old enough to remember Atari, you can download all of your favorites: Frogger, Pac-Man, Joust, and more. The cost for the game titles is about $5. This is a ritual buy for people that can be done inside 2-3 button presses. Envision if just 50 000 people purchase just one sport; that’s $250 000 involving revenue for a video game in the ’80s!!!
Bottom Line for Razor-sharp Business Owners:
Video games may be an unproductive way to waste materials on a Saturday. Still, the advertising behind these brain cellular killers has gone high-tech and may teach us all something. They are marketing cash devices in a cleverly packaged package. From permission/infusion marketing order to cross-promotion, targeting comfortable leads, and the ease where customers can buy products — the video game industry offers marketing figured out.
In your own company, how can you capitalize on what might read here?
* How could you make it easier to buy from your business?
Are there warm prospects that would be more effective to focus on than people off the road? How can you target these people?
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How could you take advantage of permission advertising by providing customers value in return for providing you with valuable info and permission to market for them?
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What products/services would you cross-promote that your clients would probably be interested in? What companies could you form a good alliance with to present more and better products/services to your mutual customers?
If you’d like to read more about many of the concepts covered on this page, I would be happy to talk to anyone about your company’s specific condition. I recommend picking up a replica of Seth Godin’s “Permission Marketing.”
