So the lurking hippo in the room (mobile usability) offers finally stepped into the light as well as announced its importance on the internet search results. According to webmaster tools site performance (WMT), smartphone and tablet user experience are going to be relevant in determining listings coming from mobile devices. The good news is that if they come out with a bold affirmation like that – they also ordinarily have tools and guidelines to help you. This case is no exception.
There is a number involving considerations that are important at any time determining whether a site executes well on a smartphone or maybe tablet. Obvious questions to question run something like this:
Does the web-site load on my device?
Will, I read the content on my smaller screen?
Do I have to scroll or resize/shift the screen for legibility?
Do all of the elements of typically the page actually work?
Are definitely the touch / clickable aspects too close together?
All of these variables certainly play a role, in the end, end-user experience on a webmaster tools site performance when considered on a small screen. That is certainly very likely why Google webmaster tools site performance is now through the trouble of building one tool to help show webmasters exactly where their sites are poor in usability.
When it comes to having the capacity to adapt to whatever viewing visitor the end-user has, web sites that meet the challenge is going to be rewarded with better search engine ranking positions provided to users along with those devices. In other words, smartphone search results will now likely be distinct from desktop results.
One of the nice things about Search engines is that when they come out with the bold statement about how they may be changing their ranking formula based on specific structural aspects on webmaster tools site performance, they share with webmaster tools site performance owners and managers the results of the crawl.
They share exactly what factors are limiting particular pages’ ability to rank, that pages are showing which error, and when the mistake was last detected. Which pretty much gives a (good) website owner all the information needed to address Google’s concerns.
So what sorts of mistakes are showing up on cellular usability testing results? As you may expect, the errors we have been seeing address specific queries we talked about earlier, specifically:
Viewport not configured (does site detect and adjust to screen size)
Touch components too close
Small font-size
Adobe flash usage (doesn’t work on almost all smart devices)
Content not really sized to viewport
Could new error chart as well as the tool is in its childhood, we expect that it is currently impacting search rankings coming from mobile phones. Usability testing is here to stay and can very likely force many old sites to drop out of search engine pages unless they adapt to increase site structure to meet the actual newer, tougher criteria.
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