2020 went like a year that altered the course of history. One of the significant implications of the Covid-19 pandemic has been the very fact that it’s accelerated a switch to all or anything that is digital. The world has had to manage how it communicates and does business – social media usage has skyrocketed, businesses have adopted a ‘virtual’ way of working, and work from home (WFH) has become an accepted business practice. As we head towards the tip of the year, there’s no reverting back to the way things were.
Here is the Digital Marketing Trends expected for 2021.
Rise Of The Chatbots
If you’ve had an e-commerce transaction gone wrong or had a food app order mishap, chances are high that you’ve had to interact with a chatbot. The expansion of online and e-commerce purchases, plus a chatbot’s ability to interact with customers and mimic real-life interactions, makes it a desirable go-to solution for businesses. However, for marketers, this presents a novel opportunity where they will use chatbots to provide instant customer service and be a source of direct interaction for information and data collection. More recently, the employment of chatbots has expanded, and that they are getting used in creative ways to assist customer engagement and website traffic. Chatbots aren’t going anywhere, and that we will only see them becoming more prevalent as time goes on.
Voice Search and Digital Assistants
The concept of computerized reasoning has been very moving nowadays. Presently the knowledge-driven arrangement or voice site improvement and relevant ideas will get wide up. If the brand wants to get above their competitors, without a doubt Voice Search and Digital Assistants is the correct tool for them. We live in the shopping-based innovation where shopping trends continue changing, which is why it’s still very tough.
The Integration of AR and VR
The two significant technological advancements that can take business to next level are undoubtedly augmented reality (AR) and virtual reality (VR). From development to storytelling and creating engaging content, AR and VR have emerged because the heroes of this pandemic and marketers to bring experiences to life virtually. While video content will prevail as a dominating force within the next year, the following ‘big thing’ which will have a significant impact in 2021 is that the use of AR and VR to make 3D environments that strengthen the emotional bonds between a brand, its products and therefore the customers.
Many brands have already started implementing AR into their customers’ regular shopping experiences. For example, furniture customers can now access an AR app and see a 3D illustration of furniture in their home spaces before making an order; fashion customers can take the ‘The virtual walk’ to see a real-world vision of their favorite garments on a virtual model.
A New Era Of ‘Shoppable Posts’
Online shopping has seen a serious rise during the pandemic, and ‘shoppable posts’ are fast becoming the norm. With the spread of shoppable posts spanning on all major social media platforms, including Instagram, Facebook, YouTube, and Pinterest, businesses have tremendous power to maximize their e-commerce presence across several platforms. Customers can easily click on the shopping icon of any product showcased on a company’s Instagram feed and either be directed to the e-commerce website page or go straight to test out. Either way, it’s easy, convenient, and hassle-free.
Domination of short-form video content
Video Has Become a replacement King In Content Marketing. From the 1960s, when TV was first advertised with the advertisements on till the current time where the pattern of Snapchat and Youtube is discovering the passion of people, there’s no uncertainty that video is a fantastic computerized promoting idea further. It’s powerful and productive since most people get attracted to the representation of what they see.
Video promotion offers the flexible, appealing, yet amazingly sharable mode for exploring through the proper arrangement of crowds. It’s been discovered that online recordings have a substantial effect as a compelling showcasing apparatus compared to direct mailing or printing media arrangements.
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