The worldwide pet care business will be worth a whopping $202.6 billion by 2022, with technology or pet tech accounting for a large portion of this. According to IDTechEx market research, the global pet wearables industry is expected to be valued at $2.6 billion this year in 2023.
The GPS-based pet wearable market was valued at $180 in the United States in 2022, which is only rising.
According to Wakefield Research, 69% of millennials are likely to use technology to follow their pets. Furthermore, an increasing number of individuals use apps and wearables to track their pet’s fitness and activity level, diet, playtime, immunization schedule, vet appointments, and other daily needs.
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As you can see, there is a significant sector waiting for qualified app developers to enter. There is undeniably a lot of money to be earned in creating pet care apps. This is not to argue that the opportunity is without competitors. There are already significant firms releasing user-friendly new apps to help make the lives of pets and their owners easier. There is, however, plenty of space for expansion and innovation.
Pets crave stability, which makes this a lucrative option. If you can design an app that fills a gap in pet care and helps pet owners find long-term value in your app, you will most likely have an extensive network of devoted users since once they and their pets grow comfortable with it, they will most likely stick around.
What you do need, however, is to be highly innovative and valuable. You must identify a genuine problem and then figure out how to address it better than everyone else. If you’re up for the task, here are a few fundamental steps and best practices to help you create a lucrative pet care software.
Sniff Out a Real Problem and Find an Innovative Solution
You probably have enough homework notes on this subject if you own a pet. If you aren’t, spending a lot of time with a friend who is will help. Of course, social media, market research, polls, and expert views can all lead to your big idea, but some first-hand experience is always valuable.
Three types of applications can be developed: apps for pet owners, apps for vets, and apps for businesses that offer pet supplies.
Apps for pet owners could try to provide features that make pet maintenance easier. They could be apps that do the following:
- Assist them in locating the best veterinarian in their neighborhood.
- Assist them in keeping track of the pet’s vaccines, vet appointments, grooming schedules, etc.
- Assist them in finding pet sitters, dog walkers, and other volunteer-based services.
- Connect them to smart devices to remotely monitor pets, track their location, administer rewards, or even communicate with pets while they are gone, using a microphone and a speaker.
Apps for vets and pet businesses could include:
- Vets or companies might utilize branded applications to recruit, engage, and educate pet owners about their services.
- Vets can utilize apps to monitor pet health records and send reminders to pet owners, which helps them stay loyal to the vet.
- Apps that assist pet care businesses, such as pet supplies, boarding and grooming, and other services, better manage their consumers to build customer loyalty. They might accomplish this with apps such as scheduled pet food delivery, grooming appointment management, reminders and confirmations, marketing apps, and more.
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There are plenty of other ideas you might come up with, but the above is a general overview you could use as a starting point to consider how you can improve your app. There are several highly imaginative apps available, such as Puppr, which helps you teach your dog new tasks regardless of age, and Finding Rover, a new type of pet-finding software that uses high-grade facial recognition for pets. It allows you to upload a photo of a missing pet and scan it against the lost and found database to discover a match and find your pet.
The secret is to identify an issue, of which there are many, and devote all of your ingenuity to solving it.
Pay Unparalleled Attention to Design
It is critical to note that consumers using your pet care service also use other very successful apps such as Uber, Airbnb, Facebook, and others daily. So, regarding the user experience you can provide, you compete with every other app the consumer uses regularly. It may sound like comparing apples and oranges, but that’s because consumer expectations are so high.
So, pay close attention to how you build your app and settle for nothing less than the best. Design thinking is an essential component of any app’s success. When it comes to pet care applications, users can be a little more emotional, and their desire to pamper their dogs can translate to apps that are very beautifully designed since they’d settle for nothing less than the prettiest best. As a result, make sure your apps are created with pet-friendly colors, lots of fun graphics, quick access, and smooth interfaces. Ensure the app gives the user the impression that she is doing something good for her pets every time she uses it.
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Conclusion
There are many similarities between pet care applications and our apps. Pets, like people, require a nutritious diet, regular exercise, and plenty of affection. However, this does not put a ‘Tinder for Pets’ on the horizon just yet. (Does it, or does it not?)
What it does is emphasize the need for creative solutions to the unique needs of pet owners. The pet care industry is the ideal area to build your business in 2023 for various reasons. At Linkitsoft, if you’re an inventive thinker looking to make a difference with technology, a practical, tactile, and imaginative pet care app could be exactly what you’re looking for.
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